While working at MV Design, I could participate to the creation of the Anoralp’s logo symbol, a French company relaunched in 2020. Founded in 1972 to provide equipment for the best mountain climbers, today it uses its expertise to offer durable clothing that can withstand city life.
The overall shape is a direct reference to the moutain, celebrating the brand's origins. The double line evokes the protection offered by the garments, while the refined aspect is aligned with their structured and elegant look.
www.anoralp.com
